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GOING VIRAL

    


                    ADVT: SMARTWATCHES IN AMAZON

     Today, "going viral" is the phrase that is frequently used in social media.  How the gossip, virus, or video clip spreads rapidly.  Let us look in detail.

    GOSSIP

    Imagine that you hear a bit of a hot scandal. You pass it on to just a 'couple' of your friends with the condition, "Do not tell anybody". But, naturally they cannot keep it to themselves. They reveal the secret to a couple of confidants with the same condition. Anyway, the trusted friends will do the same and so it goes on, each disclosure leading on to 'just a couple' of friends.

    Let us assume that the disclosure takes place every half-an-hour. How many people 'the secret' will reach in 12 hours that is. in  24 half hours.

    Since it doubles every half -hour, we can write.

   The total number of people who are in the know after 12 hours is 1+2+4+8 ........2^24 = 33,554,431. 

    Yes, so many people. In 12 hours, a population of a small country knows the secret. This is called exponential growth and this is how the numbers work.

    In our case, each person revealed the secret to only two other persons. The 'two' is said to be the spread factor. Suppose the spread factor is 'three' the entire world population will be in the know within 12 hours. But you have told the secret to only three with an agreement.

   Suppose the news is dull, the spread factor will be one or less than one.  And the news eventually dies off.

     Infection also spread like gossip.  Some diseases are highly infectious, some are not. Hence these diseases have different spread factors. Our aim is to keep the spread factor less than one till a medicine or vaccine arrives.

DIGITAL VIRUS VS BIO-VIRUS:

    Computer viruses are mini-programs written by programmers with a grudge.  These mini-programs acts like Bio-virus. They enter into a computer through various means. They multiply, destroy, wipeout, and infect other machines. The digital virus also can have an incubation period like bio-virus (from weeks to years). The code is written in such a way.

    Biovirus require physical contact of some kind. But, thanks to the internet, the international network of digital devices. The computer virus can travel from anywhere in the world in a split second and do damage instantaneously without the incubation period.

    Man has a genetic diversity, making some people naturally immune to certain infections. Computers do not have this diversity. They all have the same Microsoft, android DNA. So, all can easily be infected.

   Today, we have powerful Anti-virus software packages. They monitor the health of computers 24*7

VIRAL VIDEOS

    In youtube, often some videos go viral. They follow the same pattern as gossip. In the digital world, sharing is easy. If a good video clip, song, speech, and scene goes viral, it is welcome. Let us make good digital content and make it famous and not infamous. 

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